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1 research process. 1000+ possible outcomes.
See how our clients have used Empiric research to solidify their growth strategies and set themselves up for success.
NEW PRODUCT
Incorrect Prioritization
Casted was once the fastest growing podcasting and media company in B2B tech but was slowly losing market share. They needed to figure out how to reconnect with their buyers.
Empiric launched a precise GTM research effort & uncovered that the four main priorities for their buyers were in the wrong order.
OUTCOME: Shift buyer focus
Empiric launched a precise GTM research effort & uncovered that the four main priorities for their buyers were in the wrong order.
OUTCOME: Shift buyer focus
NEW PRODUCT
Lacking Critical Need
Empower Delivery has very specific ideal buyers, with strict criteria on who can use their product.
Empiric launched a GTM project and through direct, asynchronous interviews with their buyers, uncovered that the most critical need for their solution was not surfaced anywhere on their site or with their sales team.
OUTCOME: Immediate content change
Empiric launched a GTM project and through direct, asynchronous interviews with their buyers, uncovered that the most critical need for their solution was not surfaced anywhere on their site or with their sales team.
OUTCOME: Immediate content change
NEW MARKET
Missing #1 Priority for Buyer
Groupize competes in a highly competitive space with a desire to move into the enterprise market.
Empiric uncovered the most important priority for their buyer was not a capability. Groupize quickly prioritized this capability in their roadmap after reviewing and approving it with their board of directors.
OUTCOME: Adjust product roadmap
Empiric uncovered the most important priority for their buyer was not a capability. Groupize quickly prioritized this capability in their roadmap after reviewing and approving it with their board of directors.
OUTCOME: Adjust product roadmap
Why The Empiric Method Works
Growth is critical. But many companies invest in GTM -led growth, where sales reps collect key market insights, and those findings drive marketing assets and strategic leadership decisions. But those insights are biased, expensive, slow and incomplete. No offense, sales reps.
Empiric utilizes research-led growth, based on real, uninhibited feedback from multiple sources. The Empiric Method provides an objective, more accurate, and highly specific understanding of the market - and we do it much faster than your sales reps can.
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