Meet Our Expert Advisory Panel

Expert Directory

David Kerr

Managing Director
Allos Ventures

David is a career entrepreneur with over two decades of experience in building and scaling tech companies. As the former CEO of Octiv, acquired by Conga, and having held leadership roles at Groupon, Angie’s List, and GHX Europe, David brings deep expertise in executive management, business development, and international operations.

R.J. Taylor

CEO
Backstroke

RJ is a highly experienced tech entrepreneur, operator, and the CEO & founder of Backstroke. RJ also founded Pattern89, acquired by Shutterstock, and has held leadership roles at Salesforce and ExactTarget. RJ specializes in building and scaling innovative companies, driving growth in the marketing technology space.

Melissa Gindling

VP, Account Management
120Water

Melissa is a seasoned leader in sales and account management, currently serving as Vice President of Account Management at 120Water. With a background in executive roles at Lev and Persado, Melissa has driven growth through strategic customer relationships and business development, shaping the success of multiple tech organizations.

Judd Marcello

CRO
Hunt Club

Judd is a career go-to-market executive with global experience helping companies build their brand, grow pipeline, and increase revenue. As the CRO at Hunt Club, Judd manages all GTM teams. His previous experience includes CMO duties at sass companies across multiple industries, Conexiom, FarEye, and Cheetah Digital.

Eleanor Heins

COO
Summit9

Eleanor is a versatile leader specializing in customer success, revenue operations, and financial planning. As COO at Summit9, she has led strategic initiatives that improved operating margins and revenue growth. With a background in successful GTM strategies, Eleanor partners with startups and organizations to drive operational excellence and long-term success.

Rob Wiley

Managing Partner
DoublePrime

Rob is the Managing Partner at DoublePrime, where he leads corporate dev services to help companies align their product and go-to-market strategies. With a focus on driving growth through strategic projects, Rob partners with leadership teams to execute business development and corporate strategy initiatives.

Brett McGrath

VP, Marketing
Pneuma

Brett is a marketing leader specializing in GTM strategy, brand positioning, and demand generation. As the VP of Marketing at Pneuma, he focuses on helping businesses improve their SEO and online visibility to attract new customers. His has held leadership roles at The Juice, Dyknow, and & RICS Software.

Adam Patarino

CEO
Casted

Adam is the CEO of Casted, leading innovative content solutions for marketers to repurpose and amplify content across channels. Previously, as CTO and Co-Founder, he drove product development and customer experience, introducing industry-first features. With a background in technical leadership and solutions architecture, Adam’s expertise spans product strategy, team leadership, and customer-focused innovation in the enterprise content space.

Nicole Hutzul

Founder
Delphi Point

Nicole is a seasoned sales leader with expertise in effective sales strategies, management training, and revenue generation. As the Founder of Delphi Point, she leverages over 20 years of experience to help organizations enhance performance through tailored training and coaching. Nicole’s strategic approach has enabled teams to unlock their potential, driving improvements in pipeline and conversions.

Lowell Huffman

Director, Partnerships & BizDev
120Water

Lowell is a partnerships expert dedicated to bridging the gap in regulatory education for rural water systems. As Director of Partnerships at 120Water, he collaborates with water associations to bring modern solutions to under-resourced utilities and has pioneered 120Water's strategy. His career includes leadership roles in sales and business development.

Mallory Lee

Co-Founder
Revtech Review

Mallory is a seasoned RevOps expert and Co-Founder of The RevTech Review, a platform offering insights into revenue technology tools. With 15 years of experience in GTM strategy and B2B SaaS, she has partnered with top organizations to optimize marketing operations, demand generation, and tech stack efficiency. Mallory also continues to work as an in-house operator in B2B SaaS.

Joshua Ross

Director of Entrepreneurship
University of Denver

Joshua is the Director of Entrepreneurship and at the University of Denver, where he combines 22 years of technology entrepreneurship experience with academic leadership. As a proven entrepreneur and consultant, he helps startups validate product-market fit, adopt transformative technologies, and develop go-to-market strategies.
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Chester Bullock

Principle Solutions Consultant
Innovacer

Chester is a marketing technology expert with a deep specialization in Salesforce Marketing Cloud. As Principal Marketing Solutions Consultant at Innovaccer, he drives efficiency in marketing operations and leads strategic initiatives for large brands. With experience in leading teams, architecting marketing solutions, and providing expert consultation, he brings a wealth of knowledge to help businesses optimize their marketing technology.

Andy Clark

Executive Advisor, Investor
Andy Clark

Andy is a seasoned technology leader, advisor, and entrepreneur with a track record of scaling startups and driving sustainable growth. He has co-founded and led, and sold, multiple companies, including Boardable and HoverCrowd. Andy has extensive experience in marketing technology, services, and strategic partnerships, having held leadership roles at ExactTarget, ANGEL Learning, and Aprimo. Currently, he advises companies independently and through 550 Advisors.

Chip House

CEO
Chip House Consulting

Chip is an executive and growth leader with over 25 years of leading marketing and customer success teams in fast-paced, B2B SaaS companies. Most recently he was Chief Marketing Officer at Insightly CRM, acquired by Unbounce in July 2024.

Michael Murdza

VP of Product
MessageGears

Michael is a seasoned expert in digital marketing, MarTech, and SaaS product management, with over 20 years of experience helping global brands like GAP, Lowe's, and McDonald's achieve exceptional marketing outcomes. He has held leadership roles at ExactTarget, Salesforce Marketing Cloud, Cheetah Digital, and Terminus, driving innovation in data activation, messaging platforms, and AI-driven products. Most recently he served as VP of Product & Design at MessageGears.

Katie Townsend

VP of Growth Initiatives
Seismic

Katie is a seasoned SaaS sales and growth leader with expertise in driving revenue and building scalable strategies for enterprise software. Currently VP of Global Growth Initiatives at Seismic, she focuses on fostering innovation and expansion in high-impact markets. With a proven track record at companies like Lessonly and Blackbaud, Katie excels in enterprise sales, account management, and strategic partnerships, delivering measurable results for top-tier organizations.

Shawn McWilliams

Director of Sales
Waterfall Security Solutions

Shawn is a seasoned sales leader with extensive experience in cybersecurity and SaaS, specializing in IT/OT integration and data security for critical infrastructure. Currently Sales Director at Waterfall Security Solutions, he has driven growth and innovation at leading companies, including Dragos and Microsoft.

Kevin Siminski

Executive VP
The Basement

Kevin is a senior software executive with extensive experience in digital transformation and customer success. Currently Executive VP at The Basement, he previously served as SVP and Chief Customer Officer at Salesforce Marketing Cloud, leading teams responsible for billions of daily transactions. With expertise in global operations, product management, and engineering, Kevin excels at solving complex challenges and driving impactful solutions for enterprise clients.

Jason Sisley

SVP & Principle Strategist
Allant Group

Jason is a seasoned behavioral strategist and marketing insights executive with over 20 years of experience transforming customer behavior into impactful marketing strategies. Currently SVP and Principal Strategist at Allant Group, he specializes in data enrichment, email marketing, and advanced psychographic strategies. As the founder of Den Aviary, Jason grew the agency to multimillion-dollar revenues and led its successful acquisition.

Flo Boymond

CRO
Coalescence Cloud

Flo is a seasoned sales and revenue leader specializing in digital transformation and scalable go-to-market strategies. Currently Chief Revenue Officer at Coalescence Cloud, he leverages Salesforce expertise to accelerate enterprise success. As the founder of Salsa Force, he helps Salesforce partners differentiate and thrive. With leadership roles at Odaseva and Salesforce, Flo excels in revenue management, B2B strategies, and driving sustainable growth.

Brian Montminy

COO
Stitch

Brian is a seasoned finance and operations leader, currently COO at Stitch, where he helps marketers optimize their use of Braze. Previously, as CFO at Lessonly, he scaled the company from $3M ARR to acquisition by Seismic at a 10x revenue multiple. With expertise in strategic finance, acquisitions, and operational growth, Brian drives impactful business transformations in SaaS and marketing technology.

BJ Touloukian

Solutions Architect
The Basement

BJ is a solutions architect at The BSMNT, specializing in Salesforce Marketing Cloud (SFMC) and digital transformation. With over a decade of experience in SFMC, he delivers innovative solutions through project management, data analysis, and process improvement. Previously, BJ held leadership roles at Salesforce, where he guided strategic accounts and drove customer success by enhancing digital marketing practices.

Holly Enneking

Head of Marketing & Partners
Bolster

Holly is a senior marketing leader and Head of Marketing & Partnerships at Bolster, where she builds strategic marketing functions and drives demand generation. With expertise in ABM, product marketing, and brand strategy, she has successfully launched initiatives like a daily podcast influencing $200K in pipeline and targeted campaigns generating over $1M in leads. Holly is also the co-founder of Indy Marketers, fostering community and elevating local talent.

George Adamidis

Founder & President
Rosedale Digital Marketing

George is the Founder and President of Rosedale Digital Marketing, specializing in enterprise CRM and digital marketing strategy. With over 22 years of experience, he has deployed more than 22 billion emails and driven over $600M in revenue. George is Salesforce-certified in Marketing Cloud and Pardot, leveraging data-driven insights to optimize customer engagement for retail and financial services clients.

Bridget Poetker

Founder & Brand Strategist
BridgetPoetker.com

Bridget is a seasoned brand strategist and creative partner, providing impactful brand and marketing strategies to clients through her consultancy. With a diverse background spanning roles such as Fractional CMO at LawLens, Director of Growth at Loop & Tie, and Community Manager at Vitaly, Bridget brings a deep understanding of brand strategy, content marketing, and customer engagement.

Dave Wisdom

Global Head of Sales Engineering
Permutive

Dave is a results-driven leader with 12+ years of experience transforming pre-sales functions into top-performing teams, specializing in business analysis, sales, and strategy development. He has driven revenue growth, secured funding, and supported IPO and acquisition milestones, including contributions to Bloomreach, Exact Target, SFDC, and Braze. With a client roster featuring Disney, Microsoft, Coca-Cola, and Mastercard, Dave delivers measurable value, collaborating with C-suite leaders to achieve exceptional results.

Empiric Expert Panel

On every project we bring in 1-3 experts who have proven success in the industry, technology area, or growth stage.

They not only help ensure the project is designed in a way that reflects the real world, but also analyze the final research data and make strategic recommendations.

Expert Directory

Let's talk

Empiric Expert Panel

On every project we bring in 1-3 experts who have proven success in the industry, technology area, or growth stage. They not only help ensure the project is designed in a way that reflects the real world, but also analyze the final research data and make strategic recommendations.

Expert Directory

Let's talk

On every project we bring in 1-3 experts who have proven success in the industry, technology area, or growth stage.

They not only help ensure the project is designed in a way that reflects the real world, but also analyze the final research data and make strategic recommendations.