Empiric Expert Panel

David is a career entrepreneur with over two decades of experience in building and scaling tech companies. As the former CEO of Octiv, acquired by Conga, and having held leadership roles at Groupon, Angie’s List, and GHX Europe, David brings deep expertise in executive management, business development, and international operations.

RJ is a highly experienced tech entrepreneur, operator, and the CEO & founder of Backstroke. RJ also founded Pattern89, acquired by Shutterstock, and has held leadership roles at Salesforce and ExactTarget. RJ specializes in building and scaling innovative companies, driving growth in the marketing technology space.

Melissa is a seasoned leader in sales and account management, currently serving as Vice President of Account Management at 120Water. With a background in executive roles at Lev and Persado, Melissa has driven growth through strategic customer relationships and business development, shaping the success of multiple tech organizations.

Judd is a career go-to-market executive with global experience helping companies build their brand, grow pipeline, and increase revenue. As the CRO at Hunt Club, Judd manages all GTM teams. His previous experience includes CMO duties at sass companies across multiple industries, Conexiom, FarEye, and Cheetah Digital.

Eleanor is a versatile leader specializing in customer success, revenue operations, and financial planning. As COO at Summit9, she has led strategic initiatives that improved operating margins and revenue growth. With a background in successful GTM strategies, Eleanor partners with startups and organizations to drive operational excellence and long-term success.

Rob is the Managing Partner at DoublePrime, where he leads corporate dev services to help companies align their product and go-to-market strategies. With a focus on driving growth through strategic projects, Rob partners with leadership teams to execute business development and corporate strategy initiatives.

Brett is a marketing leader specializing in GTM strategy, brand positioning, and demand generation. As the VP of Marketing at Pneuma, he focuses on helping businesses improve their SEO and online visibility to attract new customers. His has held leadership roles at The Juice, Dyknow, and & RICS Software.

Adam is the CEO of Casted, leading innovative content solutions for marketers to repurpose and amplify content across channels. Previously, as CTO and Co-Founder, he drove product development and customer experience, introducing industry-first features. With a background in technical leadership and solutions architecture, Adam’s expertise spans product strategy, team leadership, and customer-focused innovation in the enterprise content space.

Nicole is a seasoned sales leader with expertise in effective sales strategies, management training, and revenue generation. As the Founder of Delphi Point, she leverages over 20 years of experience to help organizations enhance performance through tailored training and coaching. Nicole’s strategic approach has enabled teams to unlock their potential, driving improvements in pipeline and conversions.

Lowell  is a partnerships expert dedicated to bridging the gap in regulatory education for rural water systems. As Director of Partnerships at 120Water, he collaborates with water associations to bring modern solutions to under-resourced utilities and has pioneered 120Water's strategy. His career includes leadership roles in sales and business development.

Mallory is a seasoned RevOps expert and Co-Founder of The RevTech Review, a platform offering insights into revenue technology tools. With 15 years of experience in GTM strategy and B2B SaaS, she has partnered with top organizations to optimize marketing operations, demand generation, and tech stack efficiency. Mallory also continues to work as an in-house operator in B2B SaaS.

Joshua is the Director of Entrepreneurship and at the University of Denver, where he combines 22 years of technology entrepreneurship experience with academic leadership. As a proven entrepreneur and consultant, he helps startups validate product-market fit, adopt transformative technologies, and develop go-to-market strategies.
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Craig is CRO at 120Water, where he leads strategic growth and revenue initiatives for their cutting-edge digital water management solutions. With over two decades of experience in sales and revenue leadership, Craig has held key roles as CRO at Aware, Inc., SVP at 3Play Media, and executive positions at 360insights & Salesforce.com. Known for his expertise in SaaS and B2B growth, Craig combines his strategic insights with practical leadership to drive impactful revenue growth across industries.

Chester is a marketing technology expert with a deep specialization in Salesforce Marketing Cloud. As Principal Marketing Solutions Consultant at Innovaccer, he drives efficiency in marketing operations and leads strategic initiatives for large brands. With experience in leading teams, architecting marketing solutions, and providing expert consultation, he brings a wealth of knowledge to help businesses optimize their marketing technology.

Chip is an executive and growth leader with over 25 years of leading marketing and customer success teams in fast-paced, B2B SaaS companies. Most recently he was Chief Marketing Officer at Insightly CRM, acquired by Unbounce in July 2024.

Dave is a results-driven leader with 12+ years of experience transforming pre-sales functions into top-performing teams, specializing in business analysis, sales, and strategy development. He has driven revenue growth, secured funding, and supported IPO and acquisition milestones, including contributions to Bloomreach, Exact Target, SFDC, and Braze. With a client roster featuring Disney, Microsoft, Coca-Cola, and Mastercard, Dave delivers measurable value, collaborating with C-suite leaders to achieve exceptional results.